The 2012 Victorian Chain Reaction Challenge held in March, saw 44 cyclists ride more than 1,100 kilometres around regional Victoria in 7 days. Through the generous support of corporate sponsors and personal donors, the Victorian Challenge raised $960,000 for its Charity partners. These funds will be shared between the major charity partners, the Starlight Children’s Foundation and Eastern Health plus with a number of other smaller children’s charities.
The funds that Chain Reaction donates to these charities makes a fundamental and tangible difference to how they operate. The Starlight Foundation, which relies solely on private donations and fundraising, received $300,000 from Chain Reaction for its Monash program allowing them to go from being open 3 days a week to 5. Anne Johnston, a spokesperson from Starlight, says that this means that over 4,200 children receive the benefit of the Starlight program as opposed to only 2,400 kids as a result of the GFC.
Since its first ride in 2007, Chain Reaction riders have ridden 365,000 kilometres and raised more than $7.3 million on behalf of their charity partners. This unique event challenges its riders to use their standing in the business community and their networks to raise a minimum of $5,000 in personal donations for the Victorian and Queensland rides and $10,000 in personal donations for the NSW ride.