Thursday, 24 April 2014 What is innovation and how does it occur? Technological advances are shaping and empowering consumers. We demand more, and better, for less. Forward thinking buisnesses are changing the way they operate to harness these new technologies and deliver value to their customers in new and interesting ways. They are not just innovating new products and services, but also the way they create and deliver that value to their customers. This is business model innovation.